One of the I have learn during the time I’ve been studying Inbound Marketing and HubSpot is that contents can build business from scratch, I have seen so different cases studies but not all of them where about HubSpot some of them were doing Inbound Marketing without knowing it.
What is the different between Contents and Remarkable Contents or Inbound Contents?? A good friend and trainer Alec Biedrzycki – Inbound Marketing Consultant at HubSpot told me that sometimes in order to build a business people must focus on educate your personas more about the services your company provides by been shareable, forums, blogs, cases studies and others.
As much contents you build, as much close you will get with your persona and finally define your group’s targets. “Where Contents is The King Then Context is God”.
Here is some Important contents you should have on your website.
Forums (FAQ)
Having forums on your website can be a really potential tool in order to let other people know more about your service and your product creating a feedback from all the users who visit your website. Having this information in your hands can be really useful for create an Marketing Performance Evaluation.
Important Points to Consider:
- Create a few headlines and sub-headline
- Make sure to include clear call-to-actions and next steps
- Test your copy
For the most accurate indication of a winning headline, use A/B testing to determine which variation drives the most conversions. You can use tools like HubSpot’s A/B Testing Tools,
Educate and Offer Value
All users who are on internet, they don’t just buy things according to the image that is on the web, Is because of that that educate is really important when it comes to content. One start point to educate is think in:
- Offer more than just product content. Provide eBooks, whitepapers, videos, and other forms of content that is educational. This will nurture prospects through your marketing and sales funnel until they are ready to buy, plus, they will feel as if they are receiving valuable information along the way and not just a sales pitch.
- In product-specific content, write as if you are speaking directly to your audience. Use words like “YOU” and “WE” Be transparent. Make yourself sound human. Speak their language.
- Write your product content as if you are helping them solve their problems. Avoid “we are the best” speak and instead use “this is how we help you…”
Importance of Quality
Everyone knows having a lot of content is a good thing, but in the days where search engines are getting smarter and buyers are becoming more selective, quality content is truly king.Quality content is a definite must-have for any website. This includes:
- Offer unique content. People love this and so do search engines.
- Write for humans, not search engines. People don’t read like robots.
- Provide value and educational content that helps others.
- Do your research when paying for content that is written by third-party services. Some work well, others do not.
- Keep content fresh. Having news that’s two years old still sitting on your homepage will probably give your visitors a bad feeling.
- Know your audience. Providing content that is specific to your buyers makes it more relevant for them, and in turn, higher quality.
- Include evidence when needed. If stating facts, numbers, awards, testimonials and etc., try to back it up with a source and give credit when credit is due.
- Know your subject well. You probably don’t want an auto mechanic writing about brain surgery. Accurate content equals quality
Blogging
Blogging is without a doubt one of the most important assets to any inbound marketing strategy and it’s a perfect complement to your website.
- 55% more visitors
- 97% more inbound links
- 434% more indexed pages
Source provide it by HubSpot in here
Why do we need to integrate blogs?
- It creates fresh content and more pages of content, which is great for SEO.
- It helps establish you as an industry authority and thought leader.
- It helps drive more traffic and leads back to your website.
- It’s a great channel to converse and engage with your audience and customers.
- It’s a great way to get valuable inbound links!
Social media websites have seen and exponential growth in the past decade and continue to grow larger every day. Oftentimes people will “Like” a post, product, or blog entry, causing all of their friends to see what they like and even provide them with a link to find it themselves.
Consider this type of network effect for your own website. Make it just as easy for people to share and socialize about your content and resources. It’s almost blindingly obvious why you should take advantage of this opportunity. Providing people with excellent content that can be shared with their peers will surely increase your flow of traffic.
Multiple Forms of Content
Content is more than just the written word. Media and utilities are excellent forms of content that can turn a text-heavy site into something that pleases the viewing preferences of multiple audiences.
Content takes place in the form of:
- Imagery (including infographics)
- Video
- Audio
- Online utility tools (e.g. Website Grader)
- Games
- You name it!
Customer Proof or Case Studies
No matter what you’re selling, potential buyers like to see confirmation that you’ve made other customers happy. Testimonials, customer reviews and case studies are powerful sources of content for moving prospects even closer to the final buying stages.
- Provide authentic customer stories and don’t hide these behind a form!
- Place real, short and powerful testimonials on your site.
- The more proof you have the better.
- Leverage other online sites that provide reviews.
Ready to start to create Remarkable Contents Now?
