8 Steps to Create Contents & Lead Generation

Having a lot of contents on your site not always is a solution to get visitors, contents is not equal to say remarkable contents, like any cheap brand or replica of any good brand, contents also works like that. Having remarkable contents will always allow you to pull your target audience into your site and convert them into a leads. So everything depends one what type of persona you are focus on that your contents should be handle.

Follow this steps without trying to skip any of them.

Step 1: Identify Five (5) Relevant Keywords

Log into HubSpot, go to the Keywords tool and pick five (5) keywords that are relevant to your business and industry. Enter them into the blogging worksheet (download below). You will use these keywords to write blog articles and create valuable content offerings in steps 2 and 3. It’s critical that you pick very relevant keywords in order to create relevant content and offers in steps 2-6.

Objective: Identify relevant keywords that you will use to create content related to your target audience.

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Step 2: Write a Relevant Blog Article

Pick one of the five keywords you identified and write a blog article using that keyword in the articles title and body. Keep the article focused on one topic related to the keyword you chose and less than 300 words.

Objective: Pull relevant people into your website and start building authority with the search engines.

Step 3: Create a Valuable Piece of Content

Use the keyword that you used to write your blog article in step 2, and create piece of content related to that keyword. Example, your targeted keyword is “customer service solutions.” Create a list of the “Top 10 Customer Service Solutions for 2011”.

Objective : Create a valuable piece of content that will be used to convert visitors into leads.

Step 4: Create a Compelling Call to Action

Create a call to action for the piece of content you created in step 3. Use the call to action button generator to create the call to action. Make sure the call to action starts with an action verb, explains what the person will get (the value), it’s compelling, and use colors that are not the same as your website or brand colors.

Objective : Convert your relevant visitors into the qualified leads.

Step 5: Create a Landing Page

Create a landing page with a headline that is consistent with your call to action in step 4. Explain in three (3) to five (5) bullet points what the value of the offer is and why the visitor should download it. Make sure to remove your website’s navigation from the landing page. Place the form on the left hand column of the page. Use an action verb to in the headline above the
form such as “Download Free 3 Page Whitepaper”. Insert an image on the right hand-side of your landing page that is eye catching. (e.g. The cover page of the whitepaper).

Objective : Convert your qualified visitors through a landing page form and turn them into a lead.

Step 6: Create a Thank You Page

Create a thank you page that includes a link to download the content offer and thank them for downloading your piece of content from step 5. Have your website menu be visible on this page. Create another offer on the page such as a free product trial or demo.

If you don’t want to offer them something else to download, then provide a reason why they should read or subscribe to your blog. Another option is to provide a compelling reason why they should follow your company on Facebook, LinkedIn or Twitter.

Objective : Have the lead stay on your website to either reconvert or get them to subscribe to your blog.

Step 7: Insert Calls to Action on Your Website

Upload the call to action that you created in step 4 to the end of the blog article you wrote in step 2. Additionally, place the call to action on your other website pages, above the pages fold, so it’s clearly visible to your website visitors. Once the call to action is on your blog or website you need to link the call to action to the landing page you created in step 5.

Objective: Generate more leads through your website.

Step 8: Measure and Test Your Lead Conversion Rate

Measure the success of your landing page by looking at the landing page’s conversion percentage. Go to Convert then Landing Pages to determine how many visitors viewed the landing page and how many converted on the landing page’s form.

You should always be striving to increase your conversion rate. Change only one thing at a time when making changes to either your call to action or landing page. If you change more than one thing at once, you won’t be able to understand which change had an effect on the conversion rate. Be sure to create a new landing page when making changes to an existing landing page, so you can accurately determine the new conversion rate.

Objective: Increase the landing page conversion rate.

Source : HubSpot

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