If you are company who is trying to grow in the world and focus in build a strong marketing then you should start to thinking in allow your employees to use social media. Social Media can be a powerful marketing channel that will allow visitors to know more about you, but will be more awesome than know more about the relationship between your business and your employees?
Build marketing and a strong engage with your persona is not only the contents you publish online, is also the relation and lifestyle of employees on their work. If you employees love to work with you that means the product value of your company is high quality for the dedication of the employees on it. Engage between your company with your employees = employees with your products/services = product/services with your customers can be the key of a successfully business.
Here is some facts you should consider in order to allow access of SNS to your staff :
Current Smartphones
As of today, September 1st 2011 40% of U.S. mobile users own a smartphones according to Neilsen. This means that on average 4 out of every 10 employees have full access to social media at work via their mobile device.
First Mover Advantage
The percentage of companies who do not provide employees access to social media varies from source to source, but it is safe to say that over 50% of companies in the United States block access to social media at work. Seize the moment and take control of the conversation!
Expanded Marketing Scope
Your employees are some of your best brand advocates and are a “free” marketing resource to expand the overall reach of your brand. Even enterprise companies who are typically the slowest to respond and implement new strategies are diving head first into social media. Dell, as an example, took it a step further and announced this week at DreamForce that they certified 5,600 employees to speak on behalf of the company via social media.
New Channel of Communication
Nearly every department can benefit from having access to social media.
- Sales can use it to share remarkable content with prospects and clients
- Marketing/PR can use it to promote your business and generate leads
- Human resources can use social media to recruit talent
- Employees in other departments can use it to advocate your brand and company news
You may be thinking to yourself “So this is all well and good, I now have a few reasons why I really need to have my employees engage in social media on my company’s behalf … but where do I start, how do I organize this, I don’t have time for all this right now!”
Source : HubSpot
