ååãœãŒã·ã£ã«ã¡ãã£ã¢ã«ããããã€ããã·ãã£ãæå±ããããŒã±ãã£ã³ã°ã¡ãœãããActualized Marketingã®æŠèŠãã説æããã人éèŠç¹ã§ç©äºãèããŠããããšãå床èŠçŽãããŠããäžã§ããã®ã¡ãœããã§äŒæ¥ã®ããŒã±ãã£ã³ã°æŽ»åãåèããããšã¯æå¹ã§ã¯ãªãããšèããŠãããä»åã¯ããã«æã ãåãå·»ãç°å¢ã«ã€ããŠèå¯ããŠãããããšæããããŒã¯ãŒãã¯ãæµååãã ããæœåšç䟡å€ã®é¡åšåããæå¹ã«æŽ»çšããããšãæç€ºããŠããçç±ã¯ããŸãã«æã ãåãå·»ãç°å¢ã®æµååã«ããã
ãActualized Marketingã®æŠèŠã
ITæ¥çã®æµåå
2012幎9æãçŸæ®µéã«ãããæã ãåãå·»ãç°å¢ã¯ã©ã®ãããªãã®ãªã®ãã端çã«èšãã°ãéåžžã«è€éã ããŠãŒã¶ãŒã«ãšã£ãŠã¯ã·ã³ãã«ãªãã®ã«èŠããŠããäŒæ¥ã«ãšã£ãŠã¯ããããŸãéåžžã«å°é£ãªç¶æ³ãçãã§ããã®ã§ããã
ã€ã³ã¿ãŒããããµãŒãã¹ã¯ãã¯ããåªäœïŒã¡ãã£ã¢ïŒãã«çãŸããªããã©ããŸã§ãã€ã³ã¿ãŒããããµãŒãã¹ãªã®ã ããããäŸãã°ãã©ãããããã£ãªã¢ãè¡ãã¹ããµãŒãã¹ã§ãã©ããããã€ã³ã¿ãŒããããµãŒãã¹äºæ¥è ãŸãã¯ãªãŒããŒã¶ããããµãŒãã¹ãããã€ããŒïŒOver-The-Top Service providerïŒãè¡ãã¹ããµãŒãã¹ãªã®ã倿ãããããšãé£ããç¶æ³ã«ãªã£ãŠããããã®å¢çç·ã¯éåžžã«åŸ®åŠã ã
ãã®ã€ã³ã¿ãŒããããåãå·»ãæµååçŸè±¡ã¯ãµãŒããŒç°å¢ããããã¯ãŒã¯ç°å¢ã§ãæ¿ããããã£ãŠãããäžæåãããŒã¿ç®¡çãšããã°æå®ããããŒã¿ã»ã³ã¿ãŒã§å ç¢ã«å®ãããŠãããšé¯èŠããèµ·ãã£ãŠããã®ã§ã¯ãªãããããŒã¿ã»ã³ã¿ãŒã¯ã¯ã©ãŠãåãé²ããŠããããããã¯ãŒã¯ã¯Software-Defined Network ïŒSDNïŒãšããã³ã³ã»ããããã³ããããå®çŸããæè¡ã®äžã€ã§ãããOpenFlowã«æ³šç®ããŠãããè¶³å ã§ã¯ãã§ã«ããŒãã£ã©ã€ãŒãŒã·ã§ã³ãèµ·ãã£ãŠãããè€éæ ã«æŽçããã圹å²ãšæ¢åŸæš©çãäžç¬ã§åŽ©å£ããITäŒæ¥ã¯æ¬¡ã®ããžãã¹ã¢ãã«ãç¬æã«æ§ç¯ããªããã°ãªããªãã
ãã®çŸè±¡ã¯æ¥çåç·šãšããæ çµã¿ã«çãŸããªããã€ã³ã¿ãŒããããµãŒãã¹äºæ¥è ã¯ä»æ¥çš®ã®ITåã®é ããå©çšããäºæ¥é åãæ¡å€§ãåºåæ¥çã®åç·šãã¡ãã£ã¢ç©è²©ã®åç·šãããžã¿ã«ãšããŠåãæ±ãããã®ã¯ãã¹ãŠãã®æ³¢ã«é£²ã¿èŸŒãŸããŠããã
ãã¹ããŒãªãŒãã®ããžã¿ã«çŸè±¡
ãã®ããžã¿ã«ãšããŠåãæ±ããŠããŸããã®ããšããã®ãéèŠã ãäžã®äžã«ããæŠå¿µã§äŸ¡å€ãããã®ã¯ããžã¿ã«ãšããŠçœ®ãæããããšãã§ãããã®ãå€ãååšãããç¹ã«ã€ã³ã¿ãŒããããµãŒãã¹äºæ¥è ããã¹ããŒãªãŒããšåŒãã§ãããã®ã¯äžã®äžã«ååšãããã¹ãŠã®äŸ¡å€ã®æºæ³ãšããããã
æ¬æ¥äººãã¢ãã«ä»åž¯ããŠä»å 䟡å€ãå¢å€§ããããã®ãç§ã¯ãã¹ããŒãªãŒããšæããŠãããããžã¿ã«ã人ãã¢ããšã¹ããŒãªãŒãåé¢ããã¹ããŒãªãŒãšããŠã®ä»å 䟡å€ãããžã¿ã«ã«åžåã§ãããšãããªãã°ãã¹ããŒãªãŒã¯ãã¯ãæ¶è²»æåããŠããã®ã§ã¯ãªããªãã ãããã
äŒæ¥ãããžã¿ã«ã®é åãèªåãã¡ã®é åãšèªèããªããã°ãªããªãèŠå ã¯ãŸãã«ããã«ããããã¯ããä»äººä»»ãã«ã¯ã§ããªãåé¡ã§ã¯ãªãã ããããã ããããç§ã¯ãäŒæ¥ã¯ãã®ããžã¿ã«åãããèªç€Ÿãçã¿åºãã¹ããŒãªãŒãç¬èªã«ã³ã³ãããŒã«ããŠãããªããã°ãªããªããšèããã®ã§ããã
ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åå
ã¹ããŒãªãŒãå·§ã¿ã«æãããã«çšæããããã©ãããã©ãŒã ããããšãããªããããã¯ãœãŒã·ã£ã«ã¡ãã£ã¢ã ãã¹ããŒãªãŒããã ã®æ¶è²»æã«ããããšã³ãã¬ã¹ã¹ããŒãªãŒãäœãåºãããã«ãç§ãã¡ã¯ãœãŒã·ã£ã«ã¡ãã£ã¢ã®ååãç¥ããªããã°ãªããªããæè¿ã®ãœãŒã·ã£ã«ã¡ãã£ã¢ã®ãã¬ã³ãã¯ã©ã®ãããªãã®ãåæããã
1.ãæªæ¥ããžãšåãããœãŒã·ã£ã«ã¡ãã£ã¢
æªæ¥ãšããæé軞ãã€ãŸããæ¬²ããããšãã£ãå®éã®è³Œè²·ãžãšçµã³ã€ã欲æããŸããŸãéèŠã«ãªã£ãŠããŠããã
äŸïŒâWantâãã¿ã³ ãæ€èšäžã®Facebook
æªæ¥ã®åºæ¥äºã§ã€ãªãããFture.meã
2.矀é岿 ããC2CåãœãŒã·ã£ã«ããŒã±ãããã¬ã€ã¹
ãœãŒã·ã£ã«ããŒã±ãããã¬ã¹ = âé¡ãèŠããâããŒã±ãããã¬ã€ã¹ãšããå³åŒãé¡èãeBayãEtsyãBUYMAã ãã§ã¯ãªããGumroadãšãã£ãç°¡æããŒã±ãããã¬ã€ã¹ã®ç»å Žã
3.æ°ããåãå£ãããœãŒã·ã£ã«ã»ãã©ãããã©ãŒã åããã¡ãã£ã¢ãåºçŸ
åŸæ¥ã®SNSåã®ã¿ãªãããåçå ±æãé³å£°é話ããã£ãããªã©ãããœãŒã·ã£ã«ã»ãã©ãããã©ãŒã åããŠããã¡ãã£ã¢ãåºçŸããŠããã
LINEïŒPinterestãããã«è©²åœããã ããã
4.ãã¹ãããã«ãããªãã©ã€ã³ã·ãŒã ã¬ã¹æ±ºæžææ®µã®çŸå®å
ã¹ããã®ãã©ã°ã€ã³ãå©çšãããªãã©ã€ã³ã»ã¯ã¬ãžããã«ãŒãæ±ºæžææ®µãå å®ããŠããŠãããNFCæ®åçŽåã«ãã©ã°ã€ã³åãç¶ã ãšç»å Žã
ãPayPal Hereã
ãSquareã
ãCoineyã
5.ã¢ãã€ã«ãããã¯ãŒã¯ã®åæ£ãšæ°ãããã£ãªã¢æ±ºæžã¢ãã«ã®å¯èœæ§
ããã°ããŒã¿åãšãããå©çšã®ããŠã³ãµã€ãžã³ã°åïŒã¹ããïŒã«ããã¢ã¯ã»ã¹å¢å ã«äŒŽãã¢ãã€ã«ãããã¯ãŒã¯ã®ççºãæ§æ¥ãã£ãªã¢ãããã¯ãŒã¯ããWiFiã¢ãã«ãžãšç§»è¡ããããšã«ããããã£ãªã¢æ±ºæžã®ã«ã¿ããå€ããå¯èœæ§ã
ã€ã³ã¿ãŒãããæ¥çã®æµååãããããšããã§çºçããæ°ããããžãã¹ãäœãåºããŠããäžæ¹ã§æ¢åããžãã¹ã䟵é£ããé§éããŠããæ§åãã€ã¡ãŒãžã§ããã®ã§ã¯ãªãã ããããå人çã«ã¯é²åã®éåºŠã¯æ©ããã°ãããšæã£ãŠããªããããããã®æµãã«ã¯æããªãã®ãäºå®ã§ããããã®æµãã¯E2Eãå éãããŠããæµãã ãã€ãŸã人éèŠç¹ã«å¯ŸããŠãåŠäœã«ãšã³ãã¯ãŒããŠããããã€ã³ã¿ãŒããããµãŒãã¹äºæ¥è ã«ãšã£ãŠéèŠãªã®ã§ããã
äŒæ¥ã®ããŒã±ãã£ã³ã°æŽ»åã®å€å
ããã§ããŒã±ãã£ã³ã°æŽ»åã®ç§»ãå€ãããç°¡åã«æ¯ãè¿ã£ãŠã¿ãããåœåããŒã±ãã£ã³ã°ã«ãããŠäŒæ¥ã¯ã補åã®è²©å£²ãäž»ãªç®çãšããŠãã¹ã¡ãã£ã¢äž»å°åã®æŽ»åãå±éãããäŒæ¥ãšããŠãã¹ããŒã±ãã£ã³ã°ãèãããšããMediaã®åœ¢ç¶ã倧ããå€ããããšãç¡ãã£ããããçš®ã®æ çµã¿ãå¶çŽæ¡ä»¶ãšãªã£ãŠããããã ãããã¯ã¡ãã£ã¢èªäœãç¬èªã®ããŒã±ãã£ã³ã°æŽ»åããŠãŒã¶ãŒãšã®éã§é »ç¹ã«è¡ã£ãŠããªãã£ãããšã«å¯äžãããã¡ãã£ã¢ã¯ããããã¹ãããã£ãããã ãæ ã«äŒæ¥ã¯åºå®åãããã¡ãã£ã¢ãéããŠãŒã¶ãŒã«å¯ŸããäŒæ¥ã®ãã¡ãã»ãŒãžãã«ãã©ãŒã«ã¹ã§ããã
ãã®åŸãã€ã³ã¿ãŒãããã®æ®åã«ãã£ãŠé¡§å®¢æºè¶³åºŠãé«ããããã®é¢ä¿æ§ç¯ãçµãŠãããŸãŠãŒã¶ãŒã©ãããæ å ±ãçã¿äŸ¡å€ãå ±æããããœãŒã·ã£ã«ã¡ãã£ã¢äž»å°åã«ãªã£ãããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã®å€åã¯ãããŸããããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã èªäœããŠãŒã¶ãŒãšã®å¯Ÿè©±ã«ãããç¬èªã®ããŒã±ãã£ã³ã°ãè¡ãããšã«å¯äžãããShareãPublicãšããæŠå¿µã¯ãŠãŒã¶ãŒãšã®å¯Ÿè©±ã«ããããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãè²ãã§ããæŠå¿µã ãæ ã«äŒæ¥ããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ãéããŠããŠãŒã¶ãŒã«ã¡ãã»ãŒãžãéãåã«ãœãŒã·ã£ã«ã¡ãã£ã¢ãšãŠãŒã¶ãŒãšã®éã«ãããŠäœãè¡ãããŠããããèªèããŠããªãããšã«ã¯ãã¡ãã»ãŒãžã®åœ¢ç¶ãé³è åããŠããŸãå¯èœæ§ãç§ããŠãããäŒæ¥ããããã°ããŠãŒã¶ãŒã«å¯ŸããããŒã±ãã£ã³ã°ä»¥å€ã«ããœãŒã·ã£ã«ã¡ãã£ã¢ã«å¯ŸããããŒã±ãã£ã³ã°ããã³ãœãŒã·ã£ã«ã¡ãã£ã¢ãšãŠãŒã¶ãŒãšã®éã§è¡ãããŠããããŒã±ãã£ã³ã°ãææ¡ããå¿ èŠãåºãŠããŠããŸã£ãŠããããã®æµãã®äžã§äŒæ¥ãäžå¿ãšããèŠç¹ã§å šäœåãææ¡ããããšã¯é£ãããšèšããããåŸãªãã
ãŠãŒã¶ãŒã«æãè¿ããšããã«ãããè©å€ãç¬æã«ããŠäŒæããŠãããœãŒã·ã£ã«ã¡ãã£ã¢ãäŒæ¥ã¯ãã¡ãã»ãŒãžãã§ã¯ãªãããã¹ããŒãªãŒãã广çã«ãŠãŒã¶ãŒãšå ±æããã¹ããããŸããããŒã±ãã£ã³ã°ã人éèŠç¹ã§æããªããå¿ èŠãããã
Actualized Marketingã®èæ¯
ããŠãActualized Marketingã«è©±ãæ»ããã
Actualized Marketingãèå¯ããèæ¯ãšããŠç§ãã¡ã¯è€æ°ã®èŠç¹ããæ€èšãéããã
瀟äŒèªèããã®Actualized Marketing
WebããŒã±ãã£ã³ã°ã«ã€ããŠäžè¬è«ã§ã¯ãœãŒã·ã£ã«ã¡ãã£ã¢ïŒFacebookãmixiãTwitterïŒããã®åšèŸºã®ECãµã€ãããªãŠã³ãã¡ãã£ã¢ã察象ã«ããŠèªããããããããã¯äŒæ¥ããã®èŠç¹ã«ããåºåäž»äœã®ããŒã±ãã£ã³ã°ã§ããããšã«å€ããã¯ãªãã
Actualized Marketingã¯äººéèŠç¹ãã€ãŸãçŸä»£ã®ã€ã³ã¿ãŒããããµãŒãã¹ã®ãã¬ã³ããšåæ§ã«E2EïŒEnd to End)ã®æ¬è³ªã«åºã¥ããã®ã§ãããå ã»ã©æãããœãŒã·ã£ã«ã¡ãã£ã¢ã®ååãããããããšãããæã åäººãæ¯ãããã©ãããã©ãŒã ã¯Facebookã ãã§ã¯ãªããæ§ã ãªSNSãã³ãã¥ããã£ããããžã§ã¯ãããŒã ãçãŸããŠããã
ã§ã¯ããããçã¿åºãããŠããæ°ãã䟡å€ããããã¯å¢å¹ ããã䟡å€ã¯äœããããã¯åäººãææãã䟡å€ã倿ããŠãã䟡å€ã¯ãã®ã³ãã¥ããã£ããããžã§ã¯ãå士ã®å·®ç°ãããã®åœ¢ç¶ãå€åããããšèãããããå·®ç°ãšã¯ãç¬èªã®å·¥å€«ããéžãåºãããé¢çœå³ã®ããšãšå®çŸ©ã§ããã®ã§ã¯ãªãã ãããã
çŸæ®µéã§ãœãŒã·ã£ã«ã¡ãã£ã¢ã«ã¯ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åã ãå·®ç°ããããããšãã°ãå®åå¶ãšå¿åå¶ãããã«ãããã ããã倿§æ§ãªã³ãã¥ããã£ãååšããããããã«åµé æ§ãçºæ®ããæ©äŒãããããŸãããªã³ã©ã€ã³ãšãªãã©ã€ã³ãšããèãæ¹ããœãŒã·ã£ã«ãšã€ã³ã¿ã¬ã¹ããšããèãæ¹ã«ãåæ§ã®å·®ç°ããããããããã³ãã¯ããããããšã«ããæ°ãã䟡å€ãçãŸããå¯èœæ§ãç§ããŠããã
ãã¡ããåç¬ã«æ§æãããèŠçŽ ãšããŠã®äººãšäººãã¢ããšã¢ãããµãŒãã¹ãšãµãŒãã¹ã®å·®ç°ãæ°ãã䟡å€ãçã¿åºãããšãã§ãããããããæ¯ãããã©ãããã©ãŒã ãã®ãã®å·®ç°ã«ãã£ãŠããã®æ°ãã䟡å€ã¯ããã«å€§ããªå€å®¹ãéããããšã«ãªãã®ã§ã¯ãªãããã€ãŸãã䟡å€ãååšãããšãããªãã©ãã§ãActualized Marketingã¯æãç«ã€ã®ã§ããã
å«ç芳ããã®Actualized Marketing
Actualized Marketingã§ã¯ãå人ãä¿æããç¬èªã®äŸ¡å€ãã¢ãã€ã«ããªã¥ãŒãšåä»ããŠããïŒè©³çްã¯åŸè¿°ïŒãã¢ãã€ã«ããªã¥ãŒã¯å人ã管çãããã®ã§ããããäžæ¹ã§ç€ŸäŒç䟡å€ãšããŠäœ¿çšãããã®ã§ããããäŒæ¥ãSNSãã³ãã¥ããã£ã¯ãåäººã®æ¿è«ŸãªãããŠãã®å人ã®ã¢ãã€ã«ããªã¥ãŒãã³ãã¯ãããŠã¯ãªããªããäŒæ¥ãSNSãã³ãã¥ããã£ã¯æœåšäŸ¡å€ãé¡åšåãããæ¯æŽã ããèš±ãããŠãããšèããŠããã
ã·ã¹ãã å·¥åŠãšç²Ÿç¥åæããã®Actualized Marketing
Actualized Marketingã¯ãã·ã¹ãã å·¥åŠãšç²Ÿç¥åæã®æèã«åºã¥ããŠãããããã¯äººéã®ç掻ãå¶ã¿ã«é¢ããèŠç¹ã§ããã䟡å€ãã€ããåºãçŸå®æ§é ã®è§£éã ã
ã·ã¹ãã ã®ç¹åŸŽã¯äººéã®é¡æãæå³ãå®çŸãã¹ãã€ããã ããããã®ã§ãããšè§£éã§ãããèŠããªã䟡å€ãçŸè±¡ãæ°å€ããã³æ°åŒãããã¯å€åã®æšç§»ãæ§é ã§è¡šçŸã§ããã°ããããã人éã®å¶ã¿ã«é¢ããè±ããªç¥èŠãåŸãããšãã§ããã
ãããã·ã¹ãã ããã®çœ®ãããç°å¢ã«å¯Ÿããç®æšãšãç®çãšããéããŠåœ¢æãããŠããâŠ
ã·ã¹ãã ã«ãããããè ã¯ããã®ã¯ããã«ããã¹ãããç®æšãéæããæ©èœãæããããã«ã¯ããã«ããã¹ãããšããåé¡ã«åãçµãã§ãããããâãããŒããŒãã»Aã»ãµã€ã¢ã³
ãŸã人éãšç€ŸäŒã®ç¡æèïŒæœåšç䟡å€ïŒãžæ³šç®ããŠã¿ããšã欲æã«ãããç¡æèïŒæœåšäŸ¡å€ïŒã®é¡åšåã¯ã人ãããããçŸå®ãè¿ããããã®åµé 掻åã§ãããèŠããªã䟡å€ãé¡åšåããŠæŽ»æ§åãããšããæ¹æ³ã¯åªããŠç²Ÿç¥åæçïŒå æé¢ä¿ã«ããæ¬²æã®ä»®èª¬ãæ§ç¯ã§ããïŒãªææ³ãšèšããã
 ãç¡æèã®ç£ç©ã¯æ¬²æå è¶³ã§ãããæ¬²æã¯ããã«ããããããŠã¯ãããããããããªçšåºŠã«ä»®é¢ãã€ããå§¿ãåããŠãããããâããžãŒã¯ã ã³ãã»ããã€ã
ãããã®ãèŠããåãããæµååãè€éåãããçŸä»£ç€ŸäŒã«ãããŠæãéèŠèŠãããŠããããšã§ãããæœåšç䟡å€ãèŠããåããããšãã§ããã°ç§ãã¡ã¯ããè±ããªç€ŸäŒãè¿ããããšãã§ããã¯ãã§ããã
ãã¡ããã人éã¯åççãªã ãã§ã¯ãªãææ çãªçããã®ã§ããããã ããããã衚çŸãã¹ãã¹ããŒãªãŒãç¥æ§ãæ ç·ãå«ããŠã¢ããªã±ãŒã·ã§ã³ãã³ã³ãã³ãã«åæ ããããããŸæ±ããããŠããã¯ãªãšã€ãã£ããšã¯ãã¯ãŸãã«ããã«ãããã®ã§ã¯ãªãã ãããã
Actualized Marketingã«ãããåºæ¬ææ³
Actualized Marketingã§ã¯ã人éã¯åµé ããååšã§ããããšæããŠãããåµé ãããšããããšã¯ãã€ãããŒãã£ãã§ããèªç±ã§ãããšããããšã
æã ã®ç掻ã®äžã§ãœãŒã·ã£ã«ãããã¯ãŒã¯ãã¡ãã£ã¢ã®äžå¿ãšãªã£ãä»ãããŸããŸãªäŸ¡å€ãã€ãªããããšã§äººéã®æ¬è³ªã§ããåµé æ§ãçºæ®ã§ããæä»£ãå°æ¥ãã€ã€ãããã«ããããããçŸå®ã«ã¯ãå¹çã®ã¿ãåªå ããããŒã±ãã£ã³ã°æŽ»åãå€ãããã«èŠåããããããã§ã¯äººéæ§ã倱ãã°ããã§ããã
Actualized Marketingã®ææ³ã¯å¹çã®è¿œæ±ã§ã¯ãªã广ã®è¿œæ±ã®ããã®çè«ã𿹿³ãªã®ã§ããã
Mobile ValueïŒã¢ãã€ã«ããªã¥ãŒïŒã«ã€ããŠçŸæ®µéãŸã§ã®èãæ¹
ã¢ãã€ã«ããªã¥ãŒãšããèšèã¯ã¢ãã€ã«ç€ŸäŒç ç©¶æã®ãã¢ãã€ã«ããªã¥ãŒããžãã¹ãããåŒçšããŠããã
http://www.moba-ken.jp/publicity/mvaluebusiness.html
å 容ã¯äžèšã®éãã
é»åãããŒãäŒæ¥ãã€ã³ããä»®æ³é貚…ãæ¥æ¬åãšãã絶察çãªååšã ãã§ã¯ãªããæ§ã ãªäº€æäŸ¡å€ãICTã®é²å±ãåããŠç»å ŽããŠããŠããŸããå€åœ©ãªããªã¥ãŒãææºãããã¯ãŒã¯ã®äžã§åœ¢ãå€ããªããæµ®åããããªã¥ãŒãåªä»ããããŒã«ãICã«ãŒããã±ãŒã¿ã€ãšæ§ã ã§ãã
ãã®æ°ãã亀æäŸ¡å€ã ãã¢ãã€ã«ããªã¥ãŒããšåä»ãã䟡å€ã®äœç³»å šäœãæãçŽããä»åŸã®ç€ŸäŒã®å±æãåãæããŸãã
ã¢ãã€ã«ããªã¥ãŒã¯ãã§ã«æœåšçã«ååšããŠãããæ®æ®µã¯æ°ã«ããŠããªãããããµã€ãã«å ¥ã£ãŠããããã¹ããã«å ¥ã£ãŠããããããããç¶æ ã§ã®ã¿äººã¯ãã®äŸ¡å€ãé¡åšåããŠæããŠããã
äŸãã°ãAppleãwebkitãæèŒããiPhoneãåºãããšãããããããã¯ã©ããªwebãµã€ããæã¡åºããããšææ¿ããããšãä»ãèŠããŠããã ãããããã®çŸè±¡ãããæœåšäŸ¡å€ã®é¡åšåãšäœçœ®ä»ããŠãããã€ã³ãã§ãããããããããã¯ãããŸã§ãç°å¢ãã®ãã®ã®é¡åšåã§ãããã¢ãã€ã«ããªã¥ãŒãšã¯ç°ãªãã
ç§ãã¡ã¯ã¢ãã€ã«ããªã¥ãŒã¯ãããªããžã§ã¯ãã«å¯ŸããŠãåœäºè ãšãªããŠãŒã¶ãŒã®æèãèæ ®ãããããšã«ãããã®äŸ¡å€ãå¢å€§ããããã®ã ãšèãããããããæå³ã§ã¯ãç·šè ïŒç€ŸäŒç ç©¶æã®ãã¢ãã€ã«ããªã¥ãŒããžãã¹ãã§ã®å®çŸ©ãšã¯å°ã ç°ãªãã®ãããããªãã
å ã»ã©ã説æããããµãŒããŒãcloudåãããããã¯ãŒã¯æ¥çãSoftware-Defined Network ïŒSDNïŒãšããã³ã³ã»ããããã³ããããå®çŸããæè¡ã®äžã€ã§ããOpenFlowã«æ³šç®ããŠããäžãç°å¢ãã®ãã®ã®æœåšäŸ¡å€ã®é¡åšåã¯å éããŠããã®ã§ãããã€ã³ã¿ãŒããããã©ãããã©ãŒã ãæµååããäžã§ãE2EïŒEnd to EndïŒã«ã·ããããnodeãšãªããªããžã§ã¯ãã¯ã¢ãã€ã«ããªã¥ãŒã«ãªã£ãŠããå¯èœæ§ãæããã®ã¯ç§ã ãã ãããã
ã¢ãã€ã«ããªã¥ãŒã®å®çŸ©ã¯çŸæ®µéã§ç§ã®äžã§ããŸã 確ç«ãããŠãããã®ã§ã¯ãªããããããªãããã®ååšãæªç¥ãªéšåãå æ¬ããäžã€ã®ãªããžã§ã¯ããšããŠæãããšãããã®äŸ¡å€ã®æ¢æ±ãå¯èœã«ãªããšèããŠãããæ¢ããŠçŸåšã®äžã®äžã«ååšãããã®ã察象ãšãããªãã°ããã€ã³ãããã±ãããã¯ãŒãã³ãã¡ã³ããŒãªã©ã«è©²åœããã ãããããããç§ãèããã«ã¢ãã€ã«ããªã¥ãŒã®åœ¢ç¶ã¯ããã ãã«ã¯çãŸããªãããã®ã¢ãã€ã«ããªã¥ãŒãšããèšèããããããã®ããŒã±ãã£ã³ã°æŽ»åã«ãšãŠãéèŠãªã¢ããŒãã«ãªã£ãŠããã
Actualized Marketing ProcessãèªãMobile ValueããSocial Valueãžã®ã·ãã
ãããŸã§ã®æµãã瀺ãããã«ã¢ãã€ã«ããªã¥ãŒããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã«ãããŠæœåšäŸ¡å€ã®é¡åšåãæãéããã€ãã«ã¯ãã®äŸ¡å€ãã®ãã®ã®ã«ã¿ããå€å®¹ãããŠãããšãããªãã°ãã¢ãã€ã«ããªã¥ãŒã¯ãã§ã«å人çãªãã®ã ãã«çãŸãããšãç¥ããªãã
å人ãšSNSãSNSãšSNSãå人ãšåäººã®æœåšç䟡å€ãã³ãã¯ããããããšã§å ã¯ã¢ãã€ã«ããªã¥ãŒã ã£ããã®ããœãŒã·ã£ã«ããªã¥ãŒïŒSocialValueïŒç€ŸäŒç䟡å€ïŒãžãšå€å®¹ããŠããããšã«ãªãããã®ãœãŒã·ã£ã«ããªã¥ãŒãšããŠå€ãã®äººããæ¯æããããã®ãä»®ã«èªç€Ÿã®è£œåããµãŒãã¹ã ã£ããšãããâŠãã®çŽ æŽãããçŸè±¡ãããŒã±ãã£ã³ã°ãšããŠå®çŸã§ãããšãããâŠ
ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã äžã§ããã§ã«ããã€ãã®ã«ã¿ãã§å®çŸããŠãããœãŒã·ã£ã«ããªã¥ãŒã«å¯ŸããäŒæ¥ãããŒã±ãã£ã³ã°æŽ»åãå®è·µããŠããããšãæãéèŠãªæŽ»åã«ãªãããšã¯ééããªãããããããæåã«è¿°ã¹ãèªç€Ÿãçã¿åºãããžã¿ã«åããã¹ããŒãªãŒããŠãŒã¶ãŒãšå ±æããããšã«ä»ãªããªãã
 é²åããActualized Marketing
ãã£ããã§ã¯ããããActualized MarketingæŠè«ã説æããŠããããããŸã§èªã¿é²ããŠé ããæ¹ãªããããæ°ã¥ãã ãšæãããActualized Marketingã¯å®æãããŠãããšã¯ãšãŠãèšãé£ãã¡ãœããã§ãããæ ã«ç§èªèº«ã§Actualized Marketingãå®è·µããªãããã®ã¡ãœãããæ€èšŒããããšåŒ·ãæããŠãããHivelocityãçŸåšåãçµãã§ãããããžã§ã¯ãã¯ãŸãã«ãã®èãæ¹ã«åºã¥ããŠãããå°ãã§ãå€ãã®æœåšäŸ¡å€ãé¡åšåããã¢ãã€ã«ããªã¥ãŒããœãŒã·ã£ã«ããªã¥ãŒãžãšã·ããããŠãããæäŒããã§ããã°ãšèããŠããã
Connect a Value and Make a Liberty!
Actualized Marketingã®è©³çްã¯ãã¡ã
- ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã äžã§æœåšç䟡å€ãé¡åšåããActualized Marketingãšã¯äœãïŒãã®ïŒ
- ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã äžã§æœåšç䟡å€ãé¡åšåããActualized Marketingãšã¯äœãïŒãã®2
- ããããã®ããŒã±ãã£ã³ã°ã®æéèŠããŒã¯ãŒãMobileValue(ã¢ãã€ã«ããªã¥ãŒ)ãšã¯ïŒâ Actualized Marketing(ã¢ã¯ãã¥ã¢ã©ã€ãºãããŒã±ãã£ã³ã°) 詳è«ãã®1
-  SocialValueã瀟äŒãšããŒã±ãã£ã³ã°ãå€ããâ Actualized Marketing詳è«ãã®2-åç·š
- æªæ¥ãã²ããSocialValueâ Actualized Marketing 詳è«ãã®2-åŸç·š
- æµååãšã³ãã¯ããããŠäº€æïŒActualized Marketing 詳è«ãã®ïŒ
- æœåšäŸ¡å€ã®é¡åšåïŒActualized Marketing詳è«ãã®ïŒ
- 1 ITæ¥çã®æµåå
- 2 ãã¹ããŒãªãŒãã®ããžã¿ã«çŸè±¡
- 3 ãœãŒã·ã£ã«ã¡ãã£ã¢ã®åå
- 4 äŒæ¥ã®ããŒã±ãã£ã³ã°æŽ»åã®å€å
- 5 Actualized Marketingã®èæ¯
- 6 Mobile ValueïŒã¢ãã€ã«ããªã¥ãŒïŒã«ã€ããŠçŸæ®µéãŸã§ã®èãæ¹
- 7 Actualized Marketing ProcessãèªãMobile ValueããSocial Valueãžã®ã·ãã
- 8  é²åããActualized Marketing